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Erika Heitkamp
Welcome to my graphic design portfolio. I specialize in creating visually stunning and interactive designs that bring ideas to life.
About
I'm a graphic designer with a passion for bold visuals, clean layouts, and thoughtful storytelling. Explore a curated collection of my work, from branding and print to digital design. Each piece I have crafted with creativity and purpose. Let’s bring ideas to life, one design at a time.
Work
My Portfolio
Senior Design Campaign
Fit Flip is a senior design campaign centered on sustainability, upcycling, and reducing the environmental impact of clothing production. The campaign encourages a shift in mindset, from fast fashion to conscious fashion, by promoting creative ways to flip and rework existing garments into new, wearable pieces.
The visual direction features a modern, clean aesthetic paired with bold, adaptable layouts that reflect the transformative nature of upcycling. Campaign assets included social media graphics, poster designs, an interactive website concept, banner designs, and a branding guideline.
The visual direction features a modern, clean aesthetic paired with bold, adaptable layouts that reflect the transformative nature of upcycling. Campaign assets included social media graphics, poster designs, an interactive website concept, banner designs, and a branding guideline.
Free People Movement Annual Report
This conceptual annual report was designed for Free People, focusing on their activewear line, Free People Movement. The design combines bold visuals, clean data presentation, and a vibrant, earthy color palette to reflect the brand’s energetic and wellness-driven identity. It highlights key metrics, sustainability efforts, and community impact, balancing style with clear communication.
Sleeping Pad Product Design
I had the opportunity to lead the design of both the logo and packaging for a product listed on Amazon. The client was looking for a visual identity that struck the right balance between professionalism and an outdoors-inspired aesthetic. My goal was to create a clean, modern logo that would resonate with customers while clearly reflecting the product’s connection to nature and outdoor use. The final design successfully blended these elements, helping to establish a strong and appealing brand presence in a competitive marketplace.
Food Truck Design
During the fall semester of my senior year, we were tasked with selecting a business of our choice and designing a truck concept for both advertising and service purposes. I chose The Caffinery, a local coffee shop whose branding I already admired. My focus was on building a cohesive and visually engaging food truck design by thoughtfully integrating elements of their existing brand identity.
Erika's Day in Jamaica Children's Book Design
This project is a culturally rich children's book titled Erika’s Day in Jamaica, told from my personal point of view. The story captures a day in Jamaica through the eyes of a child, blending vibrant illustrations with authentic cultural elements like food, music, language, and daily life. Designed to resonate with young readers, especially those navigating life between two cultures, the book explores what it’s like growing up in America while staying connected to Jamaican roots. The goal was to celebrate identity, heritage, and the beauty of cultural storytelling through playful, engaging visuals.
Museum Disability App
This project focuses on designing an inclusive museum app tailored for individuals with visual impairments. The app enhances the museum experience by offering audio descriptions for artworks, a simple keypad feature to enter artwork codes, and large, high-contrast text for improved readability. The goal was to create a user-friendly, accessible tool that allows all visitors to engage more deeply with art through thoughtful, intuitive design.
2026 Cat Calender
This was a self-directed and self-initiated project I developed during my senior year at Ball State. My goal was to create something both enjoyable and outside the scope of my previous design experience. I illustrated each month individually and incorporated moon phases into every layout. Upon completion, I also produced a physical copy of the final design.
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